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Graphic Design

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New Media Capstone

“Imagine a world where your immediate space becomes your canvas…”

In order to receive my New Media Certificate upon graduation from the University of Georgia, myself, and three other incredibly talented seniors created an iOS and Android social media application. Our team saw the clear and unique void that exists in the social media space currently. All platforms now separate users from their reality. We wanted our app to use augmented reality to create an alternative space for interaction, bridging the gap between the digital world and the real world.

WHAT WE CREATED.

floatnote, as we branded it, when connected to a database, allows users to harness the power of augmented reality in order to leave virtual messages throughout their surroundings for other users in the app to discover. These messages are anonymous, allowing the opportunity for people to express themselves in a new way to an audience exclusive to their immediate space and free from fear of targeted judgment. These user-generated messages appear in the form of customizable balloons and are available within any physical space.

HOW IT WORKS.

The app opens with a view of the whimsical logo. The twee colored palette, featured throughout the app, adds to the fantastical feel of the user’s experience. The app moves into a camera view of the user’s location. Then, the user is prompted to place a balloon on any area of the screen and a keyboard is revealed in order to write a message. The user can choose a unique color for their balloon depending on their mood or preference. Once the balloon is placed, it lands approximately 50 centimeters in front of the user’s device at a height of 5’ 8’’. The floatnote is now public for the world to experience.

Unity game engine and Vuforia were used to build the app and Xcode was used to deploy it to a mobile device. The balloon image itself was created in Blender.

WHAT I DID.

I served as the head graphic designer and presentation specialist for our team. I designed the app’s logo, slogan, color scheme, screen presentation, wireframe, poster, one-pager and the majority of our in-class presentations. I had assistance with the some of the copy, but the creative elements were primarily me. I also delivered the final presentation for our class.

Examples of my work can be found below or on the team website: floatnote.mynmi.net.

WHAT I LEARNED.

Throughout the project, I increased my understanding of uniform brand development and management. It is more difficult than often appears to maintain a consistent brand identity. It requires proof-reading all materials not only for copy errors, but also brand errors such as letting and color inconsistencies.

I also learned that flexibility is something one must weave into any plan. This could take the form of allotting more time for what appears to be a routine procedure or in making designs more easily adaptable to last-minute changes. Because, even the best-laid plans of mice and men, fall through from time to time.

Graphic Design

Happy Holidays from CRETS

This holiday e-card was designed in Adobe Photoshop and InDesign for the University of Georgia’s Office of Campus Reservations, Events and Technical Services. The card was to be distributed by email to current clients wishing them the best during this joyous season.

Graphic Design

Magnify the Lord

This 11×17 poster was designed for Athens First United Methodist Church for their Sanctuary Choir’s December performance of J.S. Bach’s Magnificat. The artwork was designed in Photoshop, the main text constructed in Illustrator and then the final product was assembled in InDesign.

Graphic Design

You CAN Count On Me!

This was a button design I created for the UGA Student Food Pantry (http://ugapantry.weebly.com/) in September 2016 while serving as a graphic designer and campaign strategist for the UGA Public Relations Student Society of America (PRSSA) Task Force. It was designed in Adobe Photoshop and Illustrator.

Graphic Design

The Design Diet: Making Landscaping Drab, Fab!

This was my final project for ADPR 3520 – Graphic Communications at The University of Georgia. The objective of the assignment was to re-design a poorly designed ad in order to hypothetically be printed in a popular magazine. I chose an ad constructed for Evergreen Landscaping Inc. in Holland, MI to hopefully be printed in HGTV Magazine. I completed the assignment in Adobe Photoshop, Indesign, and Illustrator.

BEFORE

Evergreen Landscaping - Holland Michigan - Print Ad

AFTER

horton_ad

Graphic Design

Get There! Postponed the Phone!

This is a project for ADPR 3520 – Graphic Communications at The University of Georgia. This assignment was inspired by a billboard graphic competition put on by Project Yellow Light. We were charged with the task of designing a comprehensive “No Texting while Driving” campaign with ads to be placed on Instagram, Facebook, and a digital highway billboard. I chose to design everything in Adobe Illustrator to reflect a map-esque feel.

IMG_2233

Screen Shot 2016-04-12 at 10.35.05 AM

Graphic Design

Don’t just graduate. Go out with a BANG!

This was another project for ADPR 3520 – Graphic Communications at The University of Georgia. Inspired by the long-running 2000’s TV series “Queer as Folk.” I took the phrase “Go out with a BANG” and stylized it in Adobe Illustrator to suit the expressive type objective of the assignment. I then edited and paired it with a photo taken by a photographer for the Atlantic Journal Constitution of UGA’s spring graduation on Sanford Stadium. The combination created a powerful impression on what graduation means to many students here at Georgia.

Graphic Design

Dan Barber’s Innovative Imagination Illustrated in Print

This was my first project for ADPR 3520 – Graphic Communications at The University of Georgia. I reversed engineered in Adobe InDesign a 2-page magazine spread with an original Adobe Photoshop design in the middle. I was inspired by Dan Barber’s creative ability to combine very different, but very rich flavors into some amazing dishes. Photos were all obtained for education use for the class.

magazine_project1